Growing Inclusive Markets (GIM) is a new initiative led by the United Nations Development Programme (UNDP) with an unprecedented coalition of thinkers and actors in the fields of business, academia and human development. We believe that in the race to achieve the Millennium Development Goals (MDGs) by 2015, the greatest untapped resource is the private sector. Growing Inclusive Markets is designed to make a substantial contribution to both business strategies and human development by offering mapping tools and a strategy matrix, distilled from a broad pool of case studies.
“The power of poor people to benefit from market activity lies in their ability to participate in markets and take advantage of market opportunities.
Kemal Dervis, Administrator, UNDP
Some interesting tools on the website :
1) Heat Maps
2) Strategy Matrix
3) Case Studies
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